Everything Looks Beautiful in Slow Motion

Nic Sandiland

Everything Looks Beautiful in Slow Motion is an interactive installation from UK-based digital artist Nic Sandiland. Presented in High Chelmer Shopping Centre, Chelmsford in February 2010, Everything Looks Beautiful in Slow Motion takes a short 10-second video of pedestrians as they pass by shop windows and replays their movement in slow motion together with an accompanying soundtrack.

The installation utilises standard techniques often employed by mainstream cinema such as slow motion and black and white footage to highlight the everyday actions of pedestrians, elevating the mundane and often overlooked actions that we make every day.

Everything Looks Beautiful in Slow Motion will be presented in conjunction with a partner installation Bypasser which will also be resident in High Chelmer Shopping Centre, Chelmsford over the same period.